LOVING ON THE FLIPSIDE (SWEET FUNK AND BEAT-HEAVY BALLADS 1969-1977) (VARIOUS ARTISTS) VINYL (2LP)

2LP VINYL

Release Date: 10th November 2023

"21 rare and unreleased sweet funk and soul tracks from 1969-1977, collected by the teams behind now-again and truth and soul. presented as an 80-page book filled with rare photos and each band's story; cd comes in its own sleeve within. it features ed nelson, hot chocolate, black velvet, darling dears, lee bonds and more. now-again has unearthed so much information about the bands that recorded the definitive disco and modern soul contained in their recently launched soul cal anthology that the label decided they had no choice but to release an album and a book at the same time. following that line, the music contained on loving on the flip side music is too good to be anonymously relaunched, decades after musical visionaries blended the best of heavy funk and sweet soul into a unified whole. and simply telling the stories of these vocalists and bands without allowing their lovelorn pleas to be heard again wasn't an option. thus, loving on the flip side again offers the enthused a chance to listen to, read about and reflect on another great burst of black american creativity: the creation of the sublime genre we like to call 'sweet funk.' the excitement now-again felt while listening to the darling dears and funky heavy's masterworks forced the label back into the field, in search of other sweet funk swooners and beat-heavy ballads to round out this anthology. the opportunity to present anew such wondrous soul music made the exhaustive process that produced loving on the flip side worthwhile, and allowed the label to collect one-offs that escaped prior investigations into the deep funk and sweet soul genres."